“Samaria” represents the Greek form of the name Σαμάρεια Samareia; the original is שׁמרון shômerôn (margin). The site is marked by the modern “Sebustiyeh,” an Arabic corruption of Sebaste, the name given by Herod to Samaria when he rebuilt it. Sebustiyeh is situated on a very remarkable “hill.” In the heart of the mountains of Israel occurs a deep basin-shaped depression, in the midst of which rises an oblong hill, with steep but not inaccessible sides, and a long flat top. This was the site which Omri chose for his new capital. Politically it was rather more central than Shechem, and probably than Tirzah. In a military point of view it was admirably calculated for defense. The country round it was especially productive. The hill itself possessed abundant springs of water. The result is that we find no further change. Shechem and Tirzah were each tried and abandoned; but through all the later alterations of dynasty Samaria continued uninterruptedly, to the very close of the independence, to be the capital of the northern kingdom.
Omri purchased the right of property in the hill, just as David purchased the threshing-floor (2 Samuel 24:24; compare 1 Kings 21:2). Two talents, or 6,000 shekels (Exodus 38:24 note) - about 500 British pounds (or perhaps 800 pounds) of our money - may well have been the full value of the ground. And while naming his city after Shemer, Omri may also have had in view the appropriateness of such a name to the situation of the place. Shomeron, to a Hebrew ear, would have necessarily conveyed the idea of a “watch-tower.” This name, however, appears not to have been at first accepted by the surrounding nations. The earlier Assyrian kings knew the Israelite capital, not as Samaria, but as Beth-Khumri, i. e., “the city (house) of Omri.” It is not until the time of Tiglath-pileser that they exchange this designation for that of “Sammirin.”