And he took up his parable,.... Pronounced the word put into his mouth,
and said, rise up Balak, and hear; not from his seat, as Eglon a successor of his did, Judges 3:20 for he was now standing by his burnt offering; but the sense is, that he would raise his attention, and stir up himself with all diligence to hear what he was about to say:
hearken unto me, thou son of Zippor; or to his word, as the Targums of Onkelos and Jonathan, which follow.